Sponsorship | Idle Joe Music

Here at Idle Joe we sponsor various Musicians, DJ’s, MC’s and Beat Boxers. They all wear and promote the Idle Joe brand whilst performing.


MC Profit

In the summer of 1998, in London during a science class, on of the pupils wrote on his school bag some lyrics he had been playing with. These lyrics, having been noticed by others brought about a playground recital, automatically defining this pupils path for many years to come.

The interest and encouragement from this moment inspired the young boy to carrying on his scrawls and a few months later, after many late nights or recording and practice he secured a slot on a pirate radio station and PROFIT was officially born.

Profit began writing to Garage music, being known for quick flows, conscious verses and wordplay he saw a fair amount of success. However in late 2002 he changed, not liking the way the scene was changing and moved into the world of Drum'n'Bass. This career choice introduced him to some of the scenes biggest names and inspired yet another change of genre.

In 2004 Profit began performing alongside some of the biggest names in the nuskool breakbeat scene, whilst juggling his first musical passion hip hop.
The infusion of both these genres allows for the love of the dance music’s fast pace and rave atmosphere, as well as the more controlled flows of hip hop, with intelligent wordplay and conscious lyrical content. Performing regularly around Europe and having several releases through various different record labels worldwide each project is a way of developing his skills and projecting his own experiences.


The voice of Profit so far:

The Life EP (Trickady & Profit) - EQ Recordings

Tonight (Dirty South & Profit remix) - Last Meal Recordings

The Realness (Rektchordz feat Profit) - Bombtraxx

SMUT (Rekcthotdz feat Profit) - Epidemic Records

Provisional People (Profit feat ...d - Produced by Dre'ski) Beatenderz Music

Documented Memories EP (Profit) - Voice Activated Productions